Anyone who's ever asked me about any of the various "silver bullets" of small business "marketing" has gotten pretty much the same response from me, but it's always nice to be backed up by someone as respected as Seth Godin.

The short version? Fresh, compelling, high-quality content is king. If you have that, you don't need the "silver bullet," which is good, because silver is a terrible material from which to make bullets. ;-)

Check out Seth's Post: The High Road and the Low Road