New Work: CMB Logo
Publication date: Sep 29, 2008 3:12:05 PM
CMB Construction is a steel/hybrid construction contractor based in Fort Worth, TX.
The challenge in designing this logo comes from the client's need to include some subliminal messaging into the mark. CMB is a Christian-Owned company and is named for a specific piece of scripture. Because of that the client wanted to use colors somehow affiliated with the Catholic calendar during the period of the epiphany, and wanted to somehow incorporate the mythical star.
Although we worked with lots of different versions of stars, and lots of different ways of incorporating them into different typefaces, we ended up going with a version that substitutes the "Steel Star" (or hypocycloid) from the American Iron & Steel Institute's SteelMark⢠for the star of the epiphany and integrated it with a custom drawn M.