A little while back we announced that TRS Network Professionals had engaged us to help them with an identity transformation project. Although the collateral portion of the project is still ongoing, the logo has been decided upon, and so we're happy to reveal the newly-designed Allygn IT logo.

The move to Allygn IT from TRS Network Pros is more than just a fresh coat of paint for the brand. Instead it signifies a shift in the business away from acting as a "fix-it" shop for computers, networking, and phone systems, toward acting as a technology partner for small businesses.

The parallel lines represent an idea of mutual success, and become more closely aligned (if you'll pardon the pun) as they move from left to right, signifying the idea that utilizing an IT Partner, instead of a "break/fix" provider allows small business to break the normal cycle of lost productivity during technology failures followed by periods of normal activity and repair fees, replacing it with a steady and predictable flow of productivity, preventative maintenance, and predictable costs.

This one was a long and circuitous journey, so we'll be posting a detailed process essay on it in the near future.