Wish We'd Done It: Panasonic Packaging

Publication date: Jul 29, 2010 7:15:18 AM

Panasonic Headphones Packaging by CHOLZ & FRIENDS Berlin, GERMANY

Occasionally (okay, all the freakin' TIME) we see work out there in the world that we wish we'd done. This is one of those times. We don't normally chose to highlight the work of others, because, well, why would we promote the work of others? Right? Well, this is so brilliant in its simplicity that we just couldn't resist.

Congrats to the fine folks at SCHOLZ & FRIENDS on the very fine work.

The image came to our attention through scaryideas.com and Gizmodo.com.

Below are the complete credits for the piece, according to scaryideas.com:

  • Advertiser: PANASONIC MARKETING EUROPE
  • Product/Service: STEREO EARPHONES RP-HJE 130
  • Agency: SCHOLZ & FRIENDS Berlin, GERMANY
  • Executive Creative Director: Martin Pross (Scholz & Friends)
  • Executive Creative Director: Matthias Spaetgens (Scholz & Friends)
  • Creative Director: Michael Winterhagen (Scholz & Friends)
  • Art Director: Walter Ziegler (Scholz & Friends)
  • Art Director: Philipp Weber (Scholz & Friends)
  • Copywriter: Felix John (Scholz & Friends)
  • Account Manager: Salvatore Amato (Scholz & Friends)
  • Account Manager: Mona Braun (Scholz & Friends)
  • Agency Producer: Christoph von Lengerke (Scholz & Friends)
  • Agency Producer: Franziska Ibe (Scholz & Friends)
  • Agency Producer: Diana Wuttge (Scholz & Friends)
  • Agency Producer: Benito Schumacher (Scholz & Friends)
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