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New Work: Longhorn Fabrication Logo
Longhorn Fabrication (& Design, Inc) is a metal fabrication company based in Dallas, TX who has never had what one would call a "proper" logo or identity system. The material they have produced (business cards, t-shirts, etc) has relied heavily on stock art provided by vendors. What they've had instead is a convoluted identity that infringes heavily on The University of Texas' materials...something that any design or marketing professional would recommend heavily against.
Press: 10 Rules of Logo Design Masters
It's always nice to get a little attention, and ohTwentyone is proud to be included in a recent article by Chris Spooner: 10 Principles of Logo Design Masters.
New Client: Joshua Expeditions
Joshua Expeditions has engaged ohTwentyone to design their 2009 Catalog. We're really looking forward to helping Joshua Expeditions reach out to their customers and promote their service-based adventure trips more effectively.
New Work: CMB Logo
CMB Construction is a steel/hybrid construction contractor based in Fort Worth, TX.
The challenge in designing this logo comes from the client's need to include some subliminal messaging into the mark. CMB is a Christian-Owned company and is named for a specific piece of scripture. Because of that the client wanted to use colors somehow affiliated with the Catholic calendar during the period of the epiphany, and wanted to somehow incorporate the mythical star.
Although we worked with lots of different versions of stars, and lots of different ways of incorporating them into different typefaces, we ended up going with a version that substitutes the "Steel Star" (or hypocycloid) from the American Iron & Steel Institute's SteelMark™ for the star of the epiphany and integrated it with a custom drawn M.
New Work: walkerWellness.com
Walker Wellness Clinic is an eating disorders treatment center located in Dallas, TX. We're very proud to announce that their new website is up and running, and looking pretty darn nice if we do say so ourselves.
When Philip Walker approached us originally it was to take their existing site and recode it into a standards compliant version so that it would be compatible with browsers other than Internet Explorer. In its original configuration (produced using the perennially evil FrontPage) it was completely unreadable in any non-IE browser, and it was getting complaints from the growing number of people who use compliant browsers like Firefox, Safari or Opera.
What evolved in the long run was a new design based on the old site, built on a content management system (hosted by KeepOpen.com) and completely standards compliant; not to mention designed for easier reading, smoother navigation, and clear and concise communication. We congratulate Walker Wellness Clinic on their new site.
Awards: Logo Lounge 5
We're really pleased to announce that two of the logos from our portfolio will be included in Logo Lounge 5!
Logo Lounge is a website community for logo designers, and also a series of publications cataloging the best logo designs in the world. The collection is juried by an international panel of respected designers, and fewer than 10% of the logos entered are included (approximately 6% this year). Each book contains 2000 logos, and having two included in this year's book is a tremendous honor.
With no further ado, here are the award winning entries:
http://ohtwentyone.com/pages/portfolio/Logos/artofOpera.html
http://ohtwentyone.com/pages/portfolio/Logos/tidyToms.html
New Client: Longhorn Fabrication
Longhorn Fabrication & Design as selected ohTwentyone to design and develop their new logo, stationery package and website.
We look forward to helping Longhorn Fab. transition to a unique and valuable new identity system.
New Client: CMB Construction
We're very pleased to announce that CMB Construction has commissioned ohTwentyone to design their new logo.
CMB Construction is a contractor/supplier of metal and hybrid metal buildings based in north Fort Worth, TX.
Process Essay: Alliance Logo
I was recently commissioned to design the logo for Alliance Business Insurance and, as luck would have it, haven't accidentally destroyed my notebook yet, so I'm presented with the golden opportunity to document my logo design process.
I feel it's noteworthy that although I do have a general process for logo design, it changes on every project. First, I am always trying to improve it. Second, every client is different. Third, I think design is about discovery, and you have to go where tha process takes you. Although design is a process, it does have a result, and the service of that result needs to be the ultimate goal.
Okay, so now that I am down from my soap box, here's how I designed this logo.
Process Essay: The Dracul Logo
I was recently asked to design the logo for a new comic book based on the real life childhood of Vlad Tepes, aka Vlad "Count Dracula" the Impaler. It's the first logo in a really long time that I have done where I hand-lettered the type and developed a custom logotype without using an existing font, so I thought it would be an interesting case for a process essay. Now, let me begin at the beginning:
