All Articles

This is an archive of all articles from the ohTwentyone blog for the last year, or 999 entries, whichever comes first. If you'd like to see a list of articles filtered by topic, choose from the list on right. We've tried to divide them into logical categories for you. You may also view a complete archive here.

New Work: TerraHawk Hand-Out/Mailer

The folks over at TerraHawk asked us to design another promotional piece for them. They needed simple piece than can fit in a standard-sized envelope and serve as a mailer as well as a hand-out. After a brief conversation regarding the effectiveness of the "standard trifold" brochure, we decided to try something clever that would create a lasting impression for the reader...something that to create an "Aha!" moment.

Low Cost = Bad Deal

If you've read the ohTwentyone blog for any period of time, you know how much I like Seth Godin. He has some really interesting thoughts on the subject of marketing, and on the relationship that marketing builds with the customer.

Improve Any Project With an Outline

Many times when we're starting a new project, we start by making an outline, even something you'd think of as simple...like a logo. It really helps us generate ideas, stay organized, and define the needs of a project. We find ourselves telling more and more people about the virtues of outlining as a creative tool, so we present to you:

New Work: Allygn IT Logo

 A little while back we announced that TRS Network Professionals had engaged us to help them with an identity transformation project. Although the collateral portion of the project is still ongoing, the logo has been decided upon, and so we're happy to reveal the newly-designed Allygn IT logo.

New Client: TRS Network Pros

TRS Network Professionals of Lakewood, Colorado has engaged ohTwentyone to design their new identity and help them make the transition from TRS Network Professionals to Allygn IT.

TRS Network Professionals/Allygn IT is a total IT solutions provider for small businesses and nonprofits.

WNYC's Radio Lab is Awesome & Fun

I should seriously start a blog where I JUST talk about how often I agree with Seth Godin. Seriously. Anyway. He's right again, but it's not about business or marketing or anything like that this time, it's just a matter of taste. It seems that Seth is a fan of awesomeness, I mean, WNYC's Radio Lab.

New Work: CroneyTeam Christmas Card


We don't get white Christmases here in Dallas, so when the ladies at The Croney Team asked us to design their new holiday card, I automatically thought of all the winter symbolism that stops making sense if you live in an area that doesn't get snow.

The thought was, "Well, if I can't have a white Christmas the good old fashioned way, then I'll make one with what I have." Luckily, the Croney Team was down for the idea as well, so we got to build a white Christmas out of paper snowflakes, corrugated craft paper, and crumpled up copy paper.

New Work: TerraHawk/M.U.S.T. Booklet

When TerraHawk contacted us to design their new booklet for the IACP (International Association of Chiefs of Police), which if anyone is checking started last weekend (October 3-7th), we knew we'd be working fast and hard to get this thing designed and printed inside of a week. We also knew that there wouldn't be a lot of time to plumb the depth of our creativity. It was one of those, “Don't try to be original. Just try to be good.1 kind of projects.

New Work: ACEP Chapter Websites

The American College of Emergency Physicians asked us to take a stab at designing the new template for their chapter sites, and we were glad to do it. In the past the chapters have been largely left to make their own decision regarding the aesthetics of their site (which, through our research, we've found is the case with a good many national non-profit groups that have state and local chapters) even though ACEP has hosted the sites and maintained the Content Management System for the sites.

New Client: TerraHawk, LLC

ohTwentyone is proud to announce that we have been retained to design a product brochure for TerraHawk's upcoming attendance of the annual Police Chief's Convention.

TerraHawk is a manufacturer of mobile surveillance towers.

Design is a Process

Clients sometimes look at me quizzically when they ask, "How long does it really take to design a [insert project type]?" and I answer, "It takes as long as the budget allows."

Really. This is how I answer the question, and it's not because I'm greedy, or that some clients can pay more and therefor should, or any other quasi-ethical flimflam that sleazy consultants try to pass off as enlightened business practices. Every one of our clients gets exactly what they pay for, if not more.

Awards: New Big Book of Layouts

ohTwentyone has learned that we will have four pieces featured in Crescent Hill Books' upcoming New Big Book of Layouts, published by Harper Collins. Our contributions will span the categories of Brochure Design, Website Design and Advertising.

The New Big Book of Layouts is the second in the rebooted "Big Book of..." series. The original "Big Book of..." series was a huge inspiration to many designers, and played a major roll in our educations and the evangelism of good design. It's a tremendous honor to be included in the new series.

Awards: 10 AGDAs from GDUSA Magazine

We're inredibly proud to announce that ohTwentyone has been awarded 10 (that's right, ten) American Graphic Design Awards by Graphic Design USA Magazine.

We entered a wide variety of work into the competition and we're really pleased to say that we won an award in every category in which we entered work. We're also really happy to continue to receive recognition for our logo design (4 of our ten awards are for logo design), which is an extremely competitive field, and is one of the most challenging forms of graphic design. We're also incredibly impressed that an award was given to the Croney Team Listing Book, which was an end-to-end product, written, art directed, and photographed by Jon Sandruck.

Seth Godin says, "Give in Early."

Seth's 'blog doesn't have comments (which, I can't blame him for, ours doesn't either) so I am left little recourse than to write about his writings on our blog...so here we go again:

Seth's got a short entry today about "giving in early," that is a principal designers have long been telling stories about.

Rush to Judgment: Apostrophes

 Seth Godin has a blessedly concise little thought on his blog concerning the misuse of language in marketing material. When you're done here, go check it out.

So, here's the gist: Seth stops just short of posing the question, "Are your customers assuming you're stupid because you have poor grammar, or misuse quotes and apostrophes?" I would add to that misusing homonyms and 10-Cent words in general.

New Work: Allied Compliance Website

ohTwentyone is pleased to announce the launch of www.AlliedCompliance.com, the website of Allied Compliance Services, Inc; a DOT compliance/drug and alcohol testing based in Lubbock, TX with offices in  Lubbock and Hurst, TX.

Awards: Design for the Greater Good

We do a lot of work with nonprofit groups and, while it's often gratifying enough to do good work for a good cause, it's also extremely satisfying to be selected from among thousands of designers from all over the world for publication in Crescent Hill Books' upcoming release "Designing for the Greater Good: The Best of Cause-Related Marketing and Nonprofit Design".

Awards: LogoLounge Master Library

 We're incredibly gratified to announce that ohTwentyone has just received notification that one of our logos will be included in the upcoming LogoLounge Master Library, Volume 1, Initials & Crests!

LogoLounge is a website where the logo design community can share their work, receive feedback, and do research about current logo design trends. They also publish a semi-annual collection of the best logo design in the world, in which we have been given the honor of inclusion. (Reminder: LogoLounge Volume 5 is hitting shelves right now...and we're in it!)

Google Attempts to "Pay with Exposure"

There's an interesting piece in today's New York Times (which, to be fair, was brought to my attention by Gizmodo) about artists and illustrators being asked by one of the largest and richest (and, until today, I thought one of the coolest and least evil) companies on the planet to develop custom skins for their popular web browser, Chrome, without being paid.

New Client: Sugar Technology International

Sugar Technology International of Dallas, Texas has retained ohTwentyone to design their new website.

Sugar Technology International is an equipment supplier to the sugar industry who also provides project management, engineering, and manufacturing services.

Sugar Tech is headquartered here in Dallas, with offices in Cebu, Philippines; Cali, Colombia; New Dehli, India; and Brisbane, Australia and authorized representatives in Asia, and South and Central America.

Press: 20 Inspirational Logo Designs

ohTwentyone has been included in a gallery of inspirational logo designs on the popular design blog, Designerside.

The logo included was our design for KeepOpen.com, which also recently won an American Web Design Award.

You can check out the rest of the article at designerside.

New Client: Ohlen Air, Inc

ohTwentyone is proud to announce that Ohlen Air, Inc. of Lewisville, TX has commissioned us to design and promote their new website.

Ohlen Air is a family owned HVAC contractor that services and installs residential heating and air conditioning products, as well as designing, installing and servicing HVAC systems for commercial properties.

Awards: Two AWDAs from GD USA

That's right. We've just been notified that ohTwentyone has received two, that's right TWO American Web Design Awards in Graphic Design USA's inaugural American Web Design Awards competition.

If you'd like to check out the winners, you can visit the American Web Design Awards Winner's Gallery and check them out.

Logo Trend: The Sinister Sphere

Before I even start, all credit goes to this article: 60 +1 Sphere Logos, which was brought to my attention by Speak Up/Under Consideration.

Short & Sweet: Godin on the Low Road

Anyone who's ever asked me about any of the various "silver bullets" of small business "marketing" has gotten pretty much the same response from me, but it's always nice to be backed up by someone as respected as Seth Godin.

The short version? Fresh, compelling, high-quality content is king. If you have that, you don't need the "silver bullet," which is good, because silver is a terrible material from which to make bullets. ;-)

New Work: Croney Team Listing Book

The Croney Team asked us to design a new listing book for them to leave with prospective clients after a listing presentation. (Listing, for the uninitiated is when a real estate agent lists a property for sale in the multiple listing service. For full-service agents like The Croney Team it's also the process of marketing that home.)

New Work: myIT.com Website

myIT.com is a small business IT consultant based in Bedford, TX and one of ohTwentyone's original, and best clients. We've been working on this site for a long time and it's nice to push this one out into the world after working with Greg and his crew on it for so long.

It integrates a number of cool features that we're excited to have in the repertoire, such as jQuery, AJAX Search, Modal Windows and sIFR, as well as introducing a clean new aesthetic that should serve them well into the future.

New Work: The Central Line Logo

The Central Line is the official new blog of the American College of Emergency Physicians. We designed the logo as part of the process of adapting an existing WordPress theme for them.

The name of the blog is a reference to a Central Venous Catheter, a method of delivering medication directly into the circulatory system and monitoring blood pressure and circulatory volume...so, it's an apt metaphor for a site that will help ACEP's members keep their finger on the pulse of emergency medicine.

New Work: Keller KIDSfest Poster

The City of Keller (Texas) asked us to design promotional posters and flyers for their upcoming KIDSfest, a carnival-style event that encourages kids to "get up and get out," or, in other words, stop watching TV and go DO something.

The emphasis was on four areas with different type of activities: Knowledge and Discovery (Science); Arts, Crafts and Creativity; Sports, Games & Adventure; and Plays, Shows and Performances. We also had to incorporate promos for the various musical artists and performers that will be performing for the kids and a schedule of the planned events, such as a 5K run the afore mentioned performances.

AddThis Feed Button

Blog Home

Entry Categories

All News New Work Testimonials Essays

Newest Entries

{rss:title}