New Work: TerraHawk Hand-Out/Mailer
The folks over at TerraHawk asked us to design another promotional piece for them. They needed simple piece than can fit in a standard-sized envelope and serve as a mailer as well as a hand-out. After a brief conversation regarding the effectiveness of the "standard trifold" brochure, we decided to try something clever that would create a lasting impression for the reader...something that to create an "Aha!" moment.
Low Cost = Bad Deal
If you've read the ohTwentyone blog for any period of time, you know how much I like Seth Godin. He has some really interesting thoughts on the subject of marketing, and on the relationship that marketing builds with the customer.
Improve Any Project With an Outline
Many times when we're starting a new project, we start by making an outline, even something you'd think of as simple...like a logo. It really helps us generate ideas, stay organized, and define the needs of a project. We find ourselves telling more and more people about the virtues of outlining as a creative tool, so we present to you:
New Work: Allygn IT Logo
A little while back we announced that TRS Network Professionals had engaged us to help them with an identity transformation project. Although the collateral portion of the project is still ongoing, the logo has been decided upon, and so we're happy to reveal the newly-designed Allygn IT logo.
New Client: TRS Network Pros
TRS Network Professionals of Lakewood, Colorado has engaged ohTwentyone to design their new identity and help them make the transition from TRS Network Professionals to Allygn IT.
TRS Network Professionals/Allygn IT is a total IT solutions provider for small businesses and nonprofits.
WNYC's Radio Lab is Awesome & Fun
I should seriously start a blog where I JUST talk about how often I agree with Seth Godin. Seriously. Anyway. He's right again, but it's not about business or marketing or anything like that this time, it's just a matter of taste. It seems that Seth is a fan of awesomeness, I mean, WNYC's Radio Lab.
New Work: CroneyTeam Christmas Card
We don't get white Christmases here in Dallas, so when the ladies at The Croney Team asked us to design their new holiday card, I automatically thought of all the winter symbolism that stops making sense if you live in an area that doesn't get snow.
The thought was, "Well, if I can't have a white Christmas the good old fashioned way, then I'll make one with what I have." Luckily, the Croney Team was down for the idea as well, so we got to build a white Christmas out of paper snowflakes, corrugated craft paper, and crumpled up copy paper.
