New Work: EMRA Welcome Kit
The Emergency Medicine Residents' Association (EMRA) asked us to help them develop a positive brand experience for their new members, in an effort to improve new member engagement. Getting new members involved is a challenge for EMRA due to several important factors. It's an organization for Emergency Medicine Residents. Residents are busy, tired, overworked young doctors, and don't have a whole lot of mental bandwidth to spare. Further complicating matters, most new members of EMRA don't pay for their membership directly, instead having their membership provided by their residency programs. This is a recipe for poor engagement and low perceived value.
Wish We'd Done It: Panasonic Packaging
Occasionally (okay, all the freakin' TIME) we see work out there in the world that we wish we'd done. This is one of those times. We don't normally chose to highlight the work of others, because, well, why would we promote the work of others? Right? Well, this is so brilliant in its simplicity that we just couldn't resist.
New Work: ProsthoWorks ID Suite
ProsthoWorks, PC of Arlington, TX engaged ohTwentyone to design their new logo and stationery suite.
ProsthoWorks is a prosthodontics practice, which is the dental specialty of designing and building false teeth, partial dentures, and tooth implants. Business owner Chia-Ming Lee felt it was extremely important to demonstrate the precise nature of the work he performs, hence the inclusion of the engineer's divider in addition to the dental mirror.
Awards: TrademarksUSA 2010
We're really pleased to announce that ohTwentyone will have ten (10!) pieces included in David E. Carter's Upcoming Trademarks USA.
David E. Carter is one of design's most prolific writers and editors, having written or edited something like 110 design books over his long career, and claims to be the world's best selling design author. If you'd genuinely curious, you can check out the full list on Mr. Carter's Website.
Awards: 2010 AWDAs from GDUSA
I'm proud to announce that ohTwentyone has received three (3) 2010 American Web Design Awards from Graphic Design USA. Screenshots of the winning entries are included below. We're very happy to be recognized for the work we're doing with our clients.
And, because we believe that good design is the result of collaboration between designers and clients, we feel that congratulations are in order for the members of Allied Compliance, Elite Nurses Aide Academy, and ACEP that participated in the development of these pieces.
“Write nothing instead. It's shorter.”
Brilliant, and poignant, and a constant struggle.
Of course, this is a quote from Seth's Blog, but it's a sentiment that we (and by we, I mean people concerned with the effective communication of ideas: designer, writers, artists in general) express every day.
Fitting In
Seth Godin's got another blessedly short entry on a topic I could talk about all day: Fitting In and Standing Out.
Anyone who's worked with me in the last 5 years knows how I feel about this. The goal is to stand out. You have to look at what's going on in your field and do something different. If every software company you see has a conservative blue logo set in Arial Bold Italic, than the one thing you must NOT DO is make your logo blue, Arial Bold Italic, or conservative. It's too hard to make it conservative, blue, Arial BI, and somehow BETTER than your competition. Just steer clear.
